A library of human patterns

Why things go wrong — and right

Quiet, predictable forces shape how people and organisations behave under pressure. This is a guide to spotting them, named and explained in plain English.

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Series 1

Of Course It Went Wrong

The failure patterns: drift, avoidance, hidden costs, and the quiet forces that make good intentions fail.

6 chapters available
Series 2
Coming soon

Of Course It Went Right

The success patterns: what good looks like, why it works, and how to make it repeatable.

In progress